Marketing Specialist · BorderPass

I did the Marketing Specialist job before you hired me.

I'm Durva. Two years ago I came to Canada as an international student, so I know how it feels to read immigration rules at midnight. This page is the job, done for BorderPass: real posts, emails, videos, a social calendar, AI tools, SEO, community and ads. Every part matches a line of your job post.

D
WORK PLAN
Marketing Specialist
HolderDurva Thakkar
DestinationBorderPass
Based inOntario, Canada
Tasks done8 of 8
Content Social AI SEO Community Ads
00
Ideas

6 ideas from your website

I read borderpass.ai, the sitemap and your social pages first. You already have a lot of great material. Here's how marketing can get even more out of it.

Your posts can feed social for months

There are 211 blog posts and 72 news posts on your site.

Idea: each post becomes a carousel, a short video, a newsletter story and a LinkedIn post.
PGWP, lawyer-reviewed
borderpass.ai/students/pgwp

A picture for every link

Today every page shares the same preview picture.

Idea: one designed share picture per key page, so a PGWP link looks like PGWP in a student group chat.
How do I extend my study permit?
Apply before it expires… borderpass.ai

Help AI tools read your pages

Page text loads only after JavaScript, and many AI tools read just the raw page.

Idea: work with product to make the top 40 pages easy for AI search to read and quote.
THE BORDERPASS BRIEF
What changed this month

A newsletter for "not yet" people

Many visitors are months away from applying.

Idea: a monthly email and a free "Am I ready?" checklist keep them close until they're ready.
School story
Employer story
Student story

More stories, for every audience

You have one employer case study, and news about Carleton, Trent and a #7 Globe and Mail ranking.

Idea: a story series: one school, one employer, one agent, one student (with consent).
CBIE 2026 · OTTAWAAn evening with BorderPass, Flywire & StudentVIPNov 23 · 5 to 7 PM

Turn one night into a month

Your CBIE reception in Ottawa on Nov 23 is a room full of international offices.

Idea: posts before, during and after, plus a follow-up for every new contact.

From public pages, the sitemap and page code of borderpass.ai, checked October 21, 2026.

01
Content creation

Posts, videos and emails I made for you

Instagram posts, a Reel, four LinkedIn posts, a full blog post, a newsletter and a promo, designed to match the @borderpassclub Instagram and borderpass.ai. Each one is for a real audience and points to a real BorderPass page. A lawyer would check every immigration fact before anything goes live.

JD Written, static and video content for B2C and B2BJD Aligns with the brand and business goals
‹borderpassclub···
Border
Pass
9new posts
10.9Kfollowers
141following
BorderPass

Manage your immigration journey affordably, with trusted legal support from study to work to settlement pathways. 🍁

linktr.ee/borderpass
FollowMessageContact
SStudy
WWork
PRPR
LLLawyer Live
★Stories
Instagram · 9 new posts

What your grid would look like

Your real profile name, bio and follower count, with 9 new posts I made: 6 posts and 3 Reels, all in the @borderpassclub style. Tap any post to open it with its caption.

Mix 4 "know the rules" news posts, 2 how-tos, 2 Reels people save, 1 community post. One good-news pink card to break up the grid.
Rhythm the grid alternates photo posts and colour blocks so it never looks like one long wall of text.
Every post comes from a guide already on borderpass.ai, so each one links to a real page.
Measure saves and shares first (people keep checklists), then profile link clicks.

Followers (10.9K) and bio from the public @borderpassclub profile, October 2026. Photos: Unsplash (free licence). In the real job I'd use BorderPass's own photos and team.

borderpassclub

♡   💬   ↗🔖
BP
borderpassclub···
1/7
Study permit refused? Here’s what to do next.
A refusal letter feels final. It usually isn’t. These 5 steps help you build a stronger second application.
Swipe for the 5 steps →
BorderPass
BorderPass
1
Read the reasons, line by line.
Your letter says why the officer said no. Each reason is a to-do for your next application.
Swipe →
BorderPass
2
Ask for the officer’s notes.
The letter is short. The officer’s full notes (GCMS notes) can be requested and often explain much more.
Swipe →
BorderPass
3
Fix the cause, not just the form.
Funds, study plan, ties to home. Sending the same file again usually gets the same answer.
Swipe →
BorderPass
4
Know your 3 options.
Reapply with a stronger file, ask for reconsideration, or seek judicial review. Judicial review deadlines are short, so check them early.
Swipe →
BorderPass
5
Get a lawyer to look at it.
A licensed immigration lawyer can spot what you missed before you try again.
Swipe →
🇨🇦 Want a lawyer to review your refusal?
BorderPass Application Recovery reviews your refusal reasons and helps you build a clearer plan to reapply, with optional licensed review. Link in bio →
BorderPass
borderpassclub A refusal letter feels final. It usually isn't. Do these 5 things before you reapply (save this 📌). Want a licensed lawyer to look at your refusal? Application Recovery is at the link in bio. #studypermit #studyincanada #internationalstudents
Instagram · Carousel · B2C

"Study permit refused?" in 7 slides

Made in the @borderpassclub style: a real photo on top, a deep maroon, brown or charcoal block below, serif headlines, the BorderPass mark, and the pink alert card for the call to action. Tap the arrows to swipe.

1Hook: a fear people already have, plus a promise ("read this before you reapply").
2Brand: your Instagram look: photo + colour block, maroon / brown / charcoal, serif headlines, the BorderPass mark on every slide.
3Goal: leads to a real paid service (/visa-refusal) and two existing blog posts.
4Safe: no promises, a short-deadline warning, and a lawyer check before posting.
5Reuse: the same 5 steps become a Reel, a blog post and a newsletter story.

Alt text is written for every slide. Measure: saves, shares and clicks to /visa-refusal.

Reels📷
Refused?Now what?
Like
Comment
Share
Save
borderpassclubFollow

A refusal letter feels final. It usually isn’t… more

♪ Original audio · borderpassclub
Reels · TikTok · Shorts · 36 seconds

"I got refused. Here's what I'd do."

Press play. It runs like the real Reel: scenes change every 6 seconds, the on-screen title animates in, and the spoken words light up as captions, the way people watch with the sound off. Tap the video to pause, or jump to a scene below.

AHook in 1 second: "Refused? Now what?" on screen before a word is said. Two hooks get tested: a story ("I got refused") vs a list ("3 things to do after a refusal").
BStyle: your Reel covers, italic serif + bold sans, white captions with the spoken word highlighted.
CWho's on camera: a BorderPass team member, or a student who agrees to share their story.
DPosted to: Reels, TikTok and YouTube Shorts. Measure watch-through past 3 seconds and saves.
BorderPassPromoted · International education leaders
+ Follow
Ottawa, November 23. 🇨🇦

If you work in international education and you’ll be at CBIE 2026, join BorderPass, Flywire and StudentVIP for an evening reception.

No slides. Just good conversation about the year ahead: study permit approvals, compliance reporting, and supporting students from offer letter to graduation.

Spots are limited. RSVP at the link in the comments.

#CBIE2026 #InternationalEducation #StudyInCanada
CBIE 2026 · OTTAWA
An evening with BorderPass, Flywire and StudentVIP
Mon, Nov 235 to 7 PMStarling, 54 York St
CBIE invite · boosted to admissions + international office roles
👍 Like💬 Comment🔁 Repost➤ Send
LinkedIn post 1 of 4

Event invite

Schools and agents are BorderPass’s B2B buyers, and CBIE is where they gather. Details from your CBIE page: Starling Restaurant, 54 York Street, Ottawa, 5 to 7 PM ET. After the night: a recap post with consented quotes, and a 3-email follow-up for every new contact.

BorderPassDocument post · For partner schools
+ Follow
A student walks into your office holding a study permit refusal. What do you say first?

Advisors want to help, but they don’t want to give legal advice. So here’s the 5-step guide we share with partner schools:

1. Read the refusal reasons together, line by line.
2. Help them request the officer’s notes (GCMS).
3. Point them to the cause, not the form. Same file, same answer.
4. Flag deadlines early if judicial review is an option.
5. Connect them with a licensed lawyer before they reapply.

Swipe through the guide below and save it for your team. ↓

#InternationalEducation #StudentSupport #StudyInCanada
A 5-step guide
Supporting a student after a study permit refusal

For international office teams

BorderPass
Step 1
Read the reasons together

Go line by line. Each reason is a to-do item.

BorderPass
Step 2
Request the officer’s notes

GCMS notes often explain much more than the letter.

BorderPass
Step 3
Fix the cause, not the form

Same file, same answer. Point them to what changes.

BorderPass
Step 4
Flag deadlines early

Judicial review has strict timelines. Don’t wait.

BorderPass
Step 5
Connect them with a lawyer

A licensed lawyer reviews before they reapply.

BorderPass
Supporting a refused student1 / 6
Document post · 6 pages
👍 Like💬 Comment🔁 Repost➤ Send
LinkedIn post 2 of 4

Advisor guide

A document (PDF carousel) post, the format LinkedIn shows most in the feed. It turns the refusal carousel from Instagram into something useful for the B2B audience, and positions BorderPass as the partner that helps schools keep students.

BorderPassFor HR and people teams
+ Follow
Your best engineer’s work permit expires in 38 days.

Who on your team knows that today?

When a permit slips, it’s not one person’s problem. Teams lose skilled people, HR drops strategic work to fight fires, and projects stall.

3 habits that help teams stay ahead:
→ One list of every permit and its expiry date
→ Reminders at 120, 90 and 60 days
→ A licensed lawyer looped in before anything is filed

BorderPass gives HR one place to track it all, with lawyer-backed review where it matters.

How does your team track permit dates today? 👇

#HR #GlobalTalent #Immigration
Permit expiry trackerNext 120 days
Software engineerWork permitIn 38 days
Data analystPGWPIn 74 days
Site supervisorLMIA-basedIn 96 days
Product designerWork permitIn 118 days
Sample data · reminders at 120, 90 and 60 days
For employers · ends with a question
👍 Like💬 Comment🔁 Repost➤ Send
LinkedIn post 3 of 4

Employer update

Built on the pain BorderPass already names on its employers page: permits expiring, HR pulled into urgent problems. The question at the end invites comments, which helps reach. The tracker image uses sample data.

BorderPassCompany news
+ Follow
We’re #7 on The Globe and Mail’s 2026 list of Canada’s Top Growing Companies. 🇨🇦

We’re proud of the number, but prouder of what’s behind it: students who started their programs on time, graduates who stayed to build careers here, and families who are together again.

Thank you to every student, school, employer and lawyer who trusted us with one of the biggest moves of their life.

We’re just getting started.

#TopGrowingCompanies #Immigration #CanadianTech
THE GLOBE AND MAIL · 2026
#7
Canada’s Top Growing Companies
BorderPass
Milestone · from your own news
👍 Like💬 Comment🔁 Repost➤ Send
LinkedIn post 4 of 4

Milestone

From your real news post about the #7 ranking. A milestone post works best when it thanks people and tells a human story, not just the number. Tag partner schools and employees so it reaches their networks.

borderpass.ai/blog/study-permit-refused-what-to-do
BorderPassStudents · Workers · PR · Visitors · BlogGet started
Study permitsRefusals

Study Permit Refused? What to Do in the Next 30 Days

By Durva Thakkar · Draft for licensed lawyer review · 9 min read
Quick answerA study permit refusal is not permanent. Start by reading every reason in your refusal letter and requesting the officer's notes. Then choose one of three paths: reapply with a stronger file, ask for reconsideration, or seek judicial review. Judicial review has strict deadlines, so get advice early. Most successful second applications fix the exact reason for the first refusal.
In this guide
  1. Is a refusal the end?
  2. Days 1 to 3: read your letter line by line
  3. Days 1 to 7: request the officer's notes
  4. Days 7 to 14: choose your path
  5. Days 14 to 30: rebuild your file
  6. When to bring in a lawyer
  7. What about your school?
  8. FAQ

Opening an email from IRCC and seeing the word "refused" is one of the hardest moments in a study journey. You have a school offer, a start date, maybe a deposit paid, and suddenly none of it feels certain.

Here's the good news: a refusal is a decision about one application, not about you. Many students who are refused the first time are approved later, once they understand exactly why the officer said no and fix it. This guide walks you through the next 30 days, step by step.

1. Is a refusal the end?

No. A study permit refusal does not stop you from applying again, and there is no waiting period before you can submit a new application. But two things matter a lot:

  • The new application has to fix the reason for the first refusal. Sending the same documents again usually gets the same answer.
  • You must be honest about the refusal from now on. Future applications ask whether you have ever been refused a visa or permit. Always answer yes. Hiding a refusal can be treated as misrepresentation, which can lead to a five-year ban from applying.

2. Days 1 to 3: read your letter line by line

Your refusal letter lists the reasons the officer gave, often as short checked boxes. Each reason is a to-do item for your next application. Here's what the most common ones usually mean:

What the letter saysWhat it usually meansWhat to work on
"I am not satisfied that you will leave Canada at the end of your stay"The officer wasn't convinced you'll go home after your studiesShow ties: family, job offers, property, a clear career plan at home
Your financial situation / fundsYour proof of funds didn't convince the officerShow where the money came from, account history, and sponsor documents
The purpose of your visitYour study plan didn't make sense with your past education or workExplain why this program, why Canada, and how it fits your career
Family ties in Canada and in your home countryThe officer weighed your ties and found them unclearExplain your family situation and responsibilities at home
Missing or unclear documentsSomething wasn't there, or couldn't be readCheck every document is complete, clear and translated

Write each reason at the top of a page. Under it, list what you'll change. This simple list becomes the plan for everything that follows.

3. Days 1 to 7: request the officer's notes

The letter is short. The officer's full notes, called GCMS notes (from IRCC's Global Case Management System), often explain much more: which document raised a concern, or what the officer thought was missing.

  • How: through an Access to Information request to IRCC.
  • Who can ask: Canadian citizens, permanent residents and people in Canada. If you're outside Canada, someone in Canada can request them for you, with your written consent.
  • How long: usually about 30 days, sometimes longer.
Tip: request the notes on day one. You can keep working on your file while you wait, then adjust once the notes arrive.

4. Days 7 to 14: choose your path

There are three main options. Most students reapply, but it's worth knowing all three before you decide.

ReapplyReconsiderationJudicial review
What it isA new application with a stronger fileAsking IRCC to look at the same decision againAsking the Federal Court to review the decision
Best whenThe reasons can be fixed with better documentsThere's a clear error, like a document the officer missedThe officer made a legal error or the decision was unfair
TimingAny time, no waiting periodAs soon as possible; IRCC doesn't have to replyStrict: 15 days if decided in Canada, 60 days if decided outside Canada
ResultA new decisionIRCC may or may not reopen the fileIf successful, a new officer decides again

Judicial review is a court process and usually needs a lawyer. Because the deadline is so short, talk to one right away if you think the decision was wrong in law.

5. Days 14 to 30: rebuild your file

If you're reapplying, this is where the real work happens. Go back to your list of reasons and fix each one.

  • Letter of explanation: address every refusal reason directly, one by one, in plain language.
  • Proof of funds: show where the money came from and how long it has been there, not just a balance.
  • Study plan: be specific. Why this program, this school and Canada, and what job you're aiming for after.
  • Ties to home: family, work, property, a return plan. Add documents, not just words.
  • Consistency: names, dates and details must match across every form and document.
  • Only true information: a stronger file means clearer evidence, never new claims that aren't real.
Before you submit: read your new application as if you were the officer, with your refusal letter beside it. Does every reason now have a clear answer?

6. When to bring in a lawyer

Some situations are worth a professional review before you try again:

  • This is your second refusal or more
  • The letter mentions misrepresentation or concerns about documents
  • You're thinking about judicial review (because of the deadlines)
  • Your history is complex: past refusals, gaps, or status issues in Canada
Want a lawyer to look at your refusal?

BorderPass Application Recovery reviews your refusal reasons and helps you build a clearer reapplication plan, with document and consistency checks and optional licensed review.

Start Application Recovery →

7. What about your school and start date?

Tell your school's international office as soon as you can. Many schools can defer your start date or hold your seat, but policies vary, so ask about deadlines and deposit refunds early. If your program starts before you get a new decision, our guide on what happens if you don't get a study permit decision before your program starts explains your options.

FAQ

Can I reapply right away?

Yes. There's no waiting period. But reapply only once you've fixed the reasons for the first refusal.

Do I have to say I was refused before?

Yes, always. Future applications ask about past refusals, and hiding one can be treated as misrepresentation.

Will a refusal hurt my future applications?

Not on its own, if you're honest and your new application clearly addresses the reasons. Sending the same file again and again is what hurts.

Should I choose a different program instead?

Only if it truly fits your background and goals better. Switching programs just to look different can raise new questions about your study plan.

Related guidesReconsideration requestsJudicial review timelinesProof of funds for a study permitLetter of explanation

This article is general information, not legal advice. BorderPass is not a law firm; applications are reviewed by licensed immigration lawyers before submission. Draft prepared for lawyer review before publishing.

Blog · 1,600 words · SEO + AI search

A full article, ready for lawyer review

Scroll inside the browser window to read it. It's built for the moment someone is holding a refusal letter, and it leads to a real paid service.

borderpass.ai › blog › study-permit-refused
Study Permit Refused? What to Do in the Next 30 Days | BorderPass
A refusal isn't the end. Read your reasons, get the officer's notes, and choose the right next step. Reviewed by a licensed immigration lawyer.
Main keywordstudy permit refused
Also targetsGCMS notes · reapply after refusal · reconsideration vs judicial review
For AI search60-word quick answer at the top, question headings, FAQ
SchemaArticle + FAQPage
Links to4 existing BorderPass posts + /visa-refusal
Reading levelAbout grade 8, short paragraphs
Before publishingLicensed lawyer checks every rule and deadline
BP
BorderPass <brief@borderpass.ai>
to me
9:00 AM
3 changes that might affect your application
The BorderPass Brief, Issue #1 · What changed this month, and what to do about it
THE BORDERPASS BRIEF · ISSUE #1

What changed this month, and what to do about it

STUDY PERMITS
Study permit funds went up on September 1

Applying now? The amount you need to show has changed. Our guide explains what counts as proof of funds and the mistakes that cause refusals.

Read the funds guide
WORKERS
Your work permit can now cover a six-month course

Working in Canada and want to upskill? There's new room to study part of the year without a separate study permit.

PERMANENT RESIDENCE
Provinces are adding nomination spaces

If your Express Entry score is close, a provincial nomination can change the picture.

Question of the month
"My study permit expires before my PGWP decision. Can I keep working?" Short answer and details in this month's Q&A.
Not sure where you stand?

The free pathway check takes a few minutes.

Check my options
BorderPass is not a law firm. Applications are reviewed by licensed immigration lawyers before submission. This email is general information, not legal advice. Unsubscribe anytime.

Every story links to a post BorderPass already has. Subject line test: "3 changes that might affect your application" vs "What changed in Canadian immigration this month".

BP
borderpassclub · Sponsored
IEC WORKING HOLIDAY
A year in Canada starts with one profile.
Eligibility checkFree
Profile created + submitted$75 CAD
Work permit application+$60 CAD
Government fees are separate. Lawyer support included.
Check my eligibility ↑
Story ad · Promo

IEC season: price you can trust

Most people don't know what help with IEC costs. BorderPass publishes it, so the price is the hook.

1Who: 18 to 35 year olds from IEC partner countries.
2Formats: this Story, a "what $75 covers" carousel, a "day 1 in Canada" Reel.
3Channels: Meta ads by country, TikTok, and a Google ad group for "IEC working holiday help".
4Measure: eligibility checks started, profiles submitted, cost per submitted profile.

Prices from the BorderPass IEC FAQ, October 2026.

Rules for every piece

Always

  • Say "lawyer-reviewed", the core promise.
  • Date every rule change and link the official source.
  • Give one clear next step.
  • Plain words. Explain short forms once (PGWP, GCMS, LMIA).

Never

  • Promise an approval.
  • Give advice for one person's case in comments or DMs.
  • Use fear to sell.
  • Call BorderPass a law firm. Lawyers review the applications.

Our voice

  • A calm older sibling who already did this.
  • Warm, clear and specific.
  • Simple English that works for people from 150+ countries.
02
Social media

How I'd run your social media

Each channel gets one job. Four kinds of posts keep it balanced. A 4-week calendar is built around CBIE on November 23. Tap any post for details, or download it as a spreadsheet.

JD Manage accounts, schedule posts, watch trendsJD Engage followers, analyze results
ChannelIts jobForPer weekBest format
Instagram @borderpassclubGuides people save + communityStudents, workers4 posts + daily StoriesCarousels, Reels
TikTok @borderpassReach new people earlyStudents before they apply4 videosFace to camera
YouTube @borderpassLong how-tos people searchPeople mid-application1 long + 3 ShortsScreen walkthroughs
LinkedIn borderpassaiTrust with partnersSchools, employers, agents3 postsNews, partner stories
Facebook borderpassclubFamilies and groupsParents, visitors, sponsors3 postsShared guides, events
Newsletter (new)An audience BorderPass ownsEveryone not ready yetMonthlyThe BorderPass Brief
35% of posts

Know the rules

Rule changes in plain words within 24 hours: what changed, who it affects, what to do.

30% of posts

Do it right

Checklists and how-tos: proof of funds, study plans, PGWP timing, IEC steps.

20% of posts

Real journeys

Student and worker stories, partner schools, team faces, lawyer Q&As.

15% of posts

Life in Canada

Housing, health insurance, first jobs, winter. From your settlement posts.

InstagramTikTokYouTubeLinkedInFacebookNewsletterBlog
Trend watch

What I check, and how often

SourceWhenBecomes
IRCC news + Express Entry drawsDaily24-hour explainer
Provincial program updatesDailyStory + blog update
Student Reddit, Facebook groups, TikTok commentsDaily, 20 minFAQ list for posts
Other immigration creatorsWeeklyFormat ideas
TikTok Creative Center + trending audioWeeklyReel ideas
Google Trends: "study permit", "PGWP"WeeklyWhen to post
24-hour rule

When a rule changes

  1. Hour 0: spotted. Alert marketing and the legal reviewer.
  2. Hour 2: AI drafts "what changed, who it affects, what to do" from the official release.
  3. Hour 4: rewritten in the BorderPass voice. A lawyer checks the legal parts.
  4. Hour 6: Story + LinkedIn post live.
  5. Hour 24: carousel + updated blog post + pinned comment.
  6. Week 1: newsletter story + a note to partner schools if students are affected.

The Monday report

What I'd send every Monday. Sample numbers, to show the format.

Saves + shares per post184
▲ 22% vs 4-week average
Profile link clicks1,240
▲ 9%
Checks started from social96
▲ 14%
DMs answered in 2 hrs92%
Goal 90%

Saves by post type (sample)

Rules
Do it right
Journeys
Life

What I'd write under the numbers

  • Worked: checklists get 2x the saves of news posts. One checklist a week.
  • Didn't: long captions on TikTok. Moving details to the pinned comment.
  • Next week: test a lawyer Q&A Reel against the usual explainer.
  • Ask: 15 minutes with customer success for this week's top 5 questions.
04
SEO

How people will find you on Google and AI

Keyword groups built on the pages you already have, a title checker, share pictures, a proofreading routine, and the AI answer we want to earn.

JD Keyword researchJD Proofread and optimize for search
TopicMain page (live)What people askWhat to addPriority
Refusals/visa-refusalstudy permit refused what next · GCMS notes · reapply after refusal30-day guide, refusal reasons glossary, comparison tableHigh
PGWP/students/pgwpPGWP eligibility · apply before study permit expires · work while waitingTimeline page, "apply in the right order" checklist, FAQ schemaHigh
Study permit/students/study-permitsproof of funds · letter of explanation · processing timeRefresh the funds guide, study plan structureHigh
Express Entry/pr/crs-calculatorCRS calculator · how to increase CRS · category draws"Raise your CRS" playbook, draw recap templateMedium
IEC/iecIEC working holiday Canada · IEC cost · IEC poolCountry pages, "what $75 covers"Medium
Schools (B2B)/schoolsPAL reporting · study permit approval rateApproval-rate report, partner storiesB2B
Employers (B2B)/employers/lmiaLMIA process · work permit for employeesMonthly employer brief, case study #2B2B

Search volumes come from Search Console and a keyword tool on day one. This map shows the structure.

Try it

Search preview checker

Filled in with the current PGWP page. Edit it, or try my rewrite.

borderpass.ai › students › pgwp
Can I work while my PGWP application is processing?
Often, yes, if you applied before your study permit expired and met the rules for working while you wait. Check your situation carefully, because the rules depend on timing. borderpass.ai

The AI answer we want to earn: BorderPass cited as the source. A goal, not a current result.

A share picture for every page

What a link looks like in a group chat, instead of the same screenshot every time.

For graduates
Post-Graduation Work Permit, lawyer-reviewed
BorderPass
borderpass.ai/students/pgwp
Working Holiday
IEC in Canada: free eligibility check
BorderPass
borderpass.ai/iec
Express Entry
What's your CRS score? Find out in 5 minutes
BorderPass
borderpass.ai/pr/crs-calculator
AI search

Be the quoted answer

  • A 40 to 60 word answer at the top of every guide.
  • Headings written as real questions.
  • FAQ and HowTo schema on guides.
  • "Last reviewed by a licensed lawyer on Nov 3, 2026".
  • Readable page code for the top 40 pages.
Proofreading

My 10-point check

  1. Facts match the official source, with a date.
  2. Program names spelled the official way.
  3. Numbers and fees checked twice.
  4. One idea per paragraph.
  5. About a grade 8 reading level.
  6. Short forms spelled out once.
  7. Every link works.
  8. The next step matches the page.
  9. Alt text on every image.
  10. Read aloud once.
Keep it fresh

Look after 211 posts

  • Monthly: find posts losing clicks in Search Console.
  • Rule-change posts get a "what changed" box on top.
  • Merge posts that compete for the same search.
  • Update older titles, like "Is PTE accepted in Canada in 2024".
05
Community

How I'd grow your community

The best marketing for an immigration product is someone who made it, helping the next person. These programs make that happen on purpose, and bring feedback back to the team.

JD Talk with your audience in a real wayJD Gather feedback, build loyalty
BP
borderpassclub
ASK A LAWYER LIVE · TUESDAY 6 PM
Your questions, answered by a licensed lawyer.
Ask us anything about study permits
Type something…
General answers only. For your own case, start a pathway check.
Monthly · live

Ask a Lawyer Live

30 minutes on Instagram and YouTube. Questions collected all week in Stories. Cut into 6 Shorts after.

Always on

Approved Wall

Clients share their approval moment (with written consent). A monthly "approved this month" carousel.

Program

Student ambassadors

15 students at partner schools. They host welcome sessions and connect to your referral program.

Quarterly

Partner roundtable

45 minutes for international office staff: what's changing, what students ask.

Weekdays

Comment hour

30 minutes a day replying in the BorderPass voice, with saved replies for the top 20 questions.

Always on

Feedback loop

A short survey after key moments. Top themes go to product and customer success every month.

BP
Saved replies in DMs
Can you check if I'm eligible?Student
Thanks for asking! Every case is different, so we don't want to guess here. The free pathway check takes a few minutes and shows your options 💛
I got refused, what do I do?Student
We're sorry, that's a hard letter to get. A refusal isn't always the end. Our guide is pinned on our profile, and Application Recovery can help if you want a lawyer to look at it.
Your fees are too high.Comment
Thanks for telling us. Could you DM us your email so our team can look into it today?

Story interview (4 of 15 questions)

  1. Where were you in your journey when you found BorderPass?
  2. What worried you most?
  3. What felt different from what you expected?
  4. What would you tell a friend in the same spot?

Before → the worry → what changed → the result → one quote. Each story becomes a blog post, a 60-second video, a carousel and a sales one-pager. Written consent every time.

07
Teamwork

How I'd work with other teams

Marketing that product, sales and customer success can actually use, and a simple checklist for every launch.

JD Partner with product, sales and customer success
Product

Launches people notice

  • A one-page launch brief: who it's for, the change, the proof.
  • Release notes in plain English.
  • In-app message + email + social post per feature.
  • Share pictures and readable pages (ideas 2 and 3).
Sales

Content that opens doors

  • One-pagers for schools, employers and agents.
  • Stories as sales-ready PDFs and slides.
  • A CBIE follow-up: 3 emails within 48 hours.
  • Monthly "what we're hearing" notes from sales.
Customer success

Fewer tickets, more stories

  • FAQ posts from the top weekly questions.
  • Help articles and saved replies kept in sync.
  • A story request after approvals.
  • A heads-up before any big campaign.
Campaign taskMarketingProductSalesSuccessLegal review
Campaign brief + goalRCCCI
Immigration claims in copyRIIIA
Landing page + trackingRAIII
B2B lead follow-upCIRII
Support readyCCIRI

R does it · A signs off · C gives input · I kept in the loop

Launch checklist

  • Brief signed off, one goal, one number
  • Claims checked by a licensed lawyer
  • Landing page live, tracked, tested on a phone
  • Share picture and description set
  • Sales and support briefed with a one-page FAQ
  • Posts, email and ads scheduled
  • Results check on day 7 and day 30
08
Learning + first 90 days

What I'd do first, and how I keep learning

Listen first, ship early, and leave systems the team can keep running.

JD Keep up with trends, new platforms and AI
Days 1 to 30

Listen and fix

  • Meet product, sales, success and the legal reviewers
  • Read 3 months of support questions
  • Check every channel; one look everywhere
  • Brand and legal rules signed off
  • Share pictures for the top 20 pages
Days 31 to 60

Build the engine

  • 1 post becomes 4 pieces, every week
  • Newsletter launched with a free checklist
  • First Ask a Lawyer Live
  • Google ads for 3 top services
  • 2 stories published
Days 61 to 90

Grow what works

  • More of the best post type and format
  • Student ambassadors at partner schools
  • First AI answer report (25 questions)
  • Meta and LinkedIn ads, tested and tuned
  • Next quarter's plan shared with the team

How I keep learning

Immigration

IRCC news, provincial program pages, BorderPass news and lawyer posts. I lived the student side of this system.

Marketing + platforms

Instagram, TikTok, YouTube and LinkedIn creator updates, Exit Five, Marketing Brew, and how edtech and fintech brands talk to newcomers.

AI

Testing new tools on real tasks each month, then a one-page "keep or skip" note for the team.

09
You + me

Who you're looking for, and me

The "Who you are" part of your job post, line by line, with proof.

1

A recent graduate in marketing or a related field

Postgraduate in Information Systems Business Analysis (George Brown, 2026) and a Post-Graduate Certificate in Digital & Content Marketing (York University, 2025).

2

Great writing and storytelling, even with AI

Freelance content writer since 2024. 16 LinkedIn posts ghostwritten for founders. Ghostwritten articles published in USA Wire and Mirror Review.

3

A social media fan who knows each platform

LinkedIn posts and Instagram carousels in my portfolio. This page has a carousel, a Reel, a Story and ads, each made for its platform.

4

A creative thinker who finds new ideas

The passport that came with this page, and the 6 ideas from your website at the top.

5

Organized, able to juggle projects

Built the content calendar at Rewynd Snacks. Ran client projects end to end as a freelancer: calls, research, writing, revisions.

★

Familiar with Canada's International Student Program (a plus)

I came to Canada as an international student and studied at York and George Brown. I know the questions your users ask, because I asked them too.

Every task in the job post, and where it is

The job post asks forOn this pageFrom my experience
Content for B2C and B2B01: carousel, Reel, blog, newsletter, LinkedIn, promoContent writer at Missive Digital; freelance blogs, web, social and email
Social media strategy + management02: channels, calendar, trends, Monday reportContent calendar at Rewynd Snacks; campaigns for brand visibility
AI content with a human touch03: workflow, prompt builder, checker, 3 testsSEO and GEO writing that shows up in AI answers
SEO + optimization04: keyword map, search preview, proofreadingSEO content that lifted rankings and organic traffic at Missive Digital
Community engagement05: Lawyer Lives, Approved Wall, DM repliesDiscovery calls and audience research at Bsquaree; front-line customer experience
Paid campaigns06: Google, Meta, LinkedIn ads, budget, trackingDigital & Content Marketing certificate (York University)
Campaign collaboration07: who does what, launch checklistWorked across teams at Rewynd; stakeholder communication at Bsquaree
Learning + growth08: first 90 days, how I keep learningTwo Canadian programs in two years, plus this page
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