Ontario, Canada
BorderPass
33 Bloor Street East, 5th Floor
Toronto, Ontario M4W 3H1
Canada
Hi Michael,
Two years ago I went through Canadian immigration myself, as an international student. I know how confusing it gets with a deadline coming up and three guides that disagree.
So before applying, I did the Marketing Specialist job at BorderPass, without being hired, to show you I could be your best hire. Every stamp in this passport is a piece of that work.
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Already done for BorderPass
- A close read of borderpass.ai, with 8 ideas to grow it.
- 6 ready pieces: a carousel, blog brief, newsletter, video script, LinkedIn post and IEC promo.
- A 4-week social calendar built around CBIE, 26 posts.
- An AI workflow with a prompt builder and a human-touch check.
- SEO, community and paid plans, plus my first 90 days.
Carousels, blogs, newsletters and video scripts for students, workers, schools and employers. First piece is ready: "Study permit refused? 5 steps before you reapply."
One job for each channel and a 4-week calendar built around your CBIE reception in Ottawa on November 23. Plus a 24-hour plan for when the rules change.
AI drafts. A person makes it sound human. A lawyer checks anything legal. The same promise BorderPass makes to applicants, used for marketing.
Keyword groups mapped to your real pages, short answer boxes that AI search can quote, and one share card for every key page.
Ask a Lawyer Live every month, an Approved Wall of client stories (with consent), and student ambassadors at partner schools.
Google for people searching for help right now, Meta for students and IEC applicants by country, LinkedIn for international offices and HR teams.
To show what I can do, I've already done the work: content, a social calendar, an AI workflow, SEO, community and paid campaigns. My first 90 days are in there too. Have a look, and I'd love to take it forward from there.
If the QR code doesn't scan, the full plan is here:
durvathakkar.com/borderpass